History
Management and Business | Products and Developments | |
---|---|---|
1952 | Kazuo Tajima establishes Ohtori Co., Ltd | |
1954 | Successfully markets sportswear using Toray nylon materials. | |
1967 | Changes name to Phenix Co.,Ltd(after the Legendary phoenix).Changes business from wholesale trader to manufacture. | Technical tie-up with Bogner,Germany. Launches high-quality ski wear brand Bogner. |
1971 | Establishes Phenix Sewing Co.,Ltd. in Shibata City,Niigata. | Begins manufacturing ski wear in Hong Kong.Successfully develops ski pants (W-Andock) |
1972 | Kazuhiko Tajima becomes president and Chief representative director.Phenix product Laboratory installed. | |
1975 | Opens Sapporo office. | |
1976 | Starts manufacturing ski wear in Shanghai, China.Lays foundations for high-quality Ski wear. | |
1977 | Opens Osaka office. | The Ski Association of Japan recognizes the company as an official supplier. |
1978 | Enters licensing agreement with the Augusta National Golf Club,America. Launches “Masters” brand of golf wear. | |
1979 | Launches “lafont” brand ski wear.Uses Goretex in its ski wear ahead of the Competition. | |
1983 | Launches “Kappa” brand athletic wear. | |
1984 | American national team adopts “Kappa” as its official wear. | |
1985 | Launches Kappa brand soccer wear. Signs contract with Juventus FC(Italy) | |
1992 | Signs contract to become official supplier To FIS(Federation Internationale de Ski). | |
1993 | Signs contract with FC Barcelona(Spain). Signs contract with Norwegian National Alpen Ski Team. | |
1994 | Opens Hotel Grand Phenix Okushiga. Establishes joint venture company “Shanghai Fengda Garment Co.,Ltd.” in Shanghai,China. | Signs contract with Bellmare Hiratsuka (currently Shonan Bellmare). |
1995 | Establishes second joint venture company “Shanghai Phenix Apparel Co.,Ltd.” in Shanghai,China. | Becomes official wear supplier to the Japanese national team at 95 interski Nozawa Onsen Congress.Launches Snowboard wear brand “x-nix.” Signs contract with US snowboard team. Becomes official sponsor to the FIS Snowboard world cup,”x-nix cup.” |
1998 | Launches “Phenix” brand outdoor wear. | |
1999 | Italian national soccer team adopts “Kappa” as its official wear. Signs contract with Albirex Niigata. | |
2003 | Launches “Kaats” brand of special Kaatsu Training wear. | |
2004 | December 1,Orix Co.Ltd becomes Shareholder and a new Phenix rises. | |
2005 | March 1,Kinichi Satoh becomes president And representative director. | |
2006 | The Phenix Statement, announced on February 21st, 2006, represents the corporate values and directions of new PHENIX. Renewal of the corporate logo at the same time to symbolize Phenix’s earnest launching into the market. | |
2007 | Japan National Ski Team Official Supplier.(2007-2010) | |
2008 | China DONGXIANG(Group) Co.,Ltd. becomes major shareholder. Chairman, Mr.Chen Yihong President, Mr.Sun Jianjun. | |
2009 | Norwegian Ski Federation Alpine Team Official supplier.(2009-2014) Norwegian Olympic and Paralympic Committee and Confederation of Sports Official supplier.(2009-2012) |