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Phenix

Concept

Phenix is a well and long established brand, introducing top class products,
entrusted and beloved by top class athletes and general users around the world.

  • STORY

    STORY

    Phenix's founder, Kazuo Tajima, has unparalleled knowledge and experience of the world ski-market, reaching from the slopes of Japan to the pistes of Europe and the United States. He was dedicated to creating top-notch skiwear for enthusiasts and professionals alike.Constantly redefining the boundaries, Phenix has always been a leading innovator, unafraid of embracing the latest materials, technologies and fashion.
    Phenix originated from Japan, has now grown into a successful and prestigious sportswear brand believing there's no boundaries of our potential when we set free our minds and souls.

  • 2015 - KI

    2015 - KI

    Meaning of “輝“(KI) in Japanese is
    - Shine
    - Bright
    - Brilliant

    A lively and brilliant Winter ahead with Phenix 2015 upgraded outfits!

  • 2014 - MAI

    2014 - MAI

    Meaning of “舞“(MAI) in Japanese is
    - dance
    - fly

    Phenix 14/15 Collection is developed to accompany nature lovers during activities on BIG SNOW MOUNTAINS.
    With Phenix, Ski on the snow is just like Dance on the floor.
    With Phenix, Ski on the snow is just like flying over the mountain.
    With Phenix, Ski on the snow is full of delights.
    Phenix-Your best companion in sporty winter life!

  • 2013 - COLOR is

    2013 - COLOR is

    COLOR is POWER.
    COLOR is MAGIC!
    COLOR is SMILE :-)

  • 2012 - LEAP TO GLORY

    2012 - LEAP TO GLORY

    2011 is the year that we woke up the bravities alseep in our hearts like the DRAGON has been awoken to face the challenges and difficulties around the world. From there, the DRAGON is getting ready to leap itself and surpass the challenges and difficulties. We have chosen the word - 躍 to describe the DRAGON leaping upto the sky with its feet like any sportsman and athlete does in their pursuit of better performance.

    2012 is the year that athletes from all over the world are gothering together in London to bring their best performances and compete with the others at 2012 Olympic Games. It's the time that we are able to witness the beauty of their physical and spiritual growth by nonstop efforts. To leap themselves and surpass the others, it's extremely important to have a well balanced dynamics of their bodies and spirits.

    Like it takes efforts to achieve the goals we set, we feel the empathy when we see the athletes with honourable sportsmanship who never hesitate to challenge themselves to be better. Phenix is dertermined to take whatever it cost, to leap forward and surpass the others in order to satisfy the needs from our valuable consumers from all over the world.

  • 2011 - AWAKE YOUR DRAGON HEART

    2011 - AWAKE YOUR DRAGON HEART

    Prominently featured in the myths of many Asian and medieval European cultures, dragons are more than just fire-breathing creatures from Gothic legend.
    They also hold spiritual and culture significance the world over. Especially in many Asian cultures, dragons imagery often represents the spiritual forces of the universe. They represent wisdom, power and kindness.

    While they are so many people are hurt by the natural and human disasters in the year of 2011, let's awake the dragon hearts asleep in our hearts to share our wisdom, power, kindness and intelligence with those who are in need.

    " The darkest hour is that before the dawn. " No matter how difficult 2011 will be, 2012 - the year of dragon will mean new hopes and promises to us all.

  • 2010 - BEYOND THE HORIZON

    2010 - BEYOND THE HORIZON

    Beyond the Horizon is the motto of Phenix's product development for more than half century. Inheriting the pioneering spirits of our founder, we have been developing our products based upon the various needs from people who dare to explore the nature; challenge their limits and even venture the worlds beyond the horizon.

    Phenix originated from Japan, has now grown into a successful and prestigious sportswear brand believing there's no boundaries of our potential when we set free our minds and souls.