Phenix is a well and long established brand, introducing top class products, entrusted and beloved by top class athletes and general users around the world.

AWAKE YOUR DRAGON HEART
Prominently featured in the myths of many Asian and medieval European cultures, dragons are more than just fire-breathing creatures from Gothic legend.
They also hold spiritual and culture significance the world over. Especially in many Asian cultures, dragons imagery often represents the spiritual forces of the universe. They represent wisdom, power and kindness.

While they are so many people are hurt by the natural and human disasters in the year of 2011, let's awake the dragon hearts asleep in our hearts to share
our wisdom, power, kindness and intelligence with those who are in need.

" The darkest hour is that before the dawn. " No matter how difficult 2011 will be, 2012 - the year of dragon will mean new hopes and promises to us all.
BEYOND THE HORIZON
Beyond the Horizon is the motto of Phenix's product development for more than half century. Inheriting the pioneering spirits of our founder, we have been developing our products based upon the various needs from people who dare to explore the nature; challenge their limits and even venture the worlds beyond the horizon.
Phenix originated from Japan, has now grown into a successful and prestigious sportswear brand believing there's no boundaries of our potential when we set free our minds and souls.
STORY
story_tmbPhenix's founder, Kazuo Tajima, has unparalleled knowledge and experience of the world ski-market, reaching from the slopes of Japan to the pistes of Europe and the United States. He was dedicated to creating top-notch skiwear for enthusiasts and professionals alike.Constantly redefining the boundaries, Phenix has always been a leading innovator, unafraid of embracing the latest materials, technologies and fashion.
TECHNOLOGY
FUNCTIONALITIESPhenix achieves excellence through a thoroughly calculated balance of experiences and researches of long years. Constantly implementing our ski wears with contemporary parts, such as advanced metals Rhine Stone; environment-friendly materials, such as fur carefully selected from licensed farms, to offer utmost warmth, lightness, flexibility and moisture management.